RTE (Ready to Eat) Cereal Industry Essay Example

RTE (Ready to Eat) Cereal Industry Paper What are the barriers to entry in the RTE (ready to eat) cereal industry? Market concentration and big players extremely powerful and profitable. Restrained competition by the big three by unwritten agreements to limit in pack premiums; tread dealing (one brand at a time for each company); and vitamin fortification Economics of scale in production and advertising Slots in the supermarket and negotiation by volume and discounts Three big cereal companies: Kellogg, General Mills and Philip Morris When: 1994 What: for the first time decrease of sales. Before this avoided destructive head to head competition. Used to be a very closed market and even considered monopolistic. Big margins, easy to negotiate and volume for retailers among other things made it difficult for new companies to enter the market. 1% of gross sales (80 millions) used for RD. Distribution to centers. Buy space at retailers (could go up to 1 million) when introducing a new brand. Expansion from 96 2000 20% by entering superstore centers (Walmart with discounts) Advertising and use of coupons ereals seen as luxury item with the high prices according to consumers. New products developed (expansion of brands or new creations). Also co-brand deals Kellogg: 35% of market share, leader. It has cereals, waffles (eggo), toaster pastries (pop-tarts) and granola bars. General Mills had 24. 3% of market share (food company). Cereal division was its largest division (30% of revenues) followed by restaurants, packaged food goods like frozen see food. Philip Morris: 60 billion consumer packaged goods company (half from food and half from beer). We will write a custom essay sample on RTE (Ready to Eat) Cereal Industry specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on RTE (Ready to Eat) Cereal Industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on RTE (Ready to Eat) Cereal Industry specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Acquired Nabisco Quaker Oats: leader with 65% of the hot cereal industry. Ralston: pet food, batteries manufacturing (everyday and energizer), soy protein, operator of ski resorts, polymer products, etc. Produced 50% of the private label cereals. Private Label Thread Grew 50% from 91-96 (9. 2% of all cereal sales) Low price (40% less than the big 3) Offered better margins for the retailers 90s change, they used to suffer from poor quality and limited production before. Costs where cheaper because they focused on simpler cereals no R, packages also cheap. Malt-O-Meals competition of private label Is the recent decrease in profitability a temporary phenomenon or a permanent change in industry profitability? It is a permanent change thanks to the market penetration and growth the companies are having. Also it is important to mention that people, according to the text, view cereal not as a luxury item but as something basic. They rather pay less than buy for a more elaborated cereal. How should I believe Kellogg should diversify their products and make a premium line and a more basic with lower prices but with Kellogg quality.

Computer Networking essays

Computer Networking essays Networking is one of the most significant steps in the electronic evolution since the invention of the PC. A computer network is a group of connected computers that allow the sharing of information and peripherals. The most basic network is made up of two computers connected by some kind of cable in order to exchange information more quickly and efficiently. A standalone computer is very useful to many businesses, but without a network, those businesses would have to spend twice the amount of money on computerization than they would have to by implementing a network. A network allows many computers to share peripheral devices such as printers and facsimile machines. The two primary benefits of computer networks are sharing of devices and data. There are two basic types of networks: peer-to-peer and server-based. On a peer-to-peer network, any computer can act as a server to share resources with other machines and as a client to access these resources. On the other hand, server-based networks require a server computer whose job is to respond to requests for services or resources from clients elsewhere on the network. Server-based networks are used in most organizations today. There is an advantage to server-based networks such that it centralizes user accounts and eases maintenance with less need for administration. There are some disadvantages as well. Two of the largest and most common disadvantages are server failure and initial start up cost. When the server fails, the whole system is considered useless until the server is fixed. Se rvers can also be very expensive, ranging from $5000.00 to $150,000.00. Also, in order to cut down on server failure, special-purpose server software, hardware and expert staff is required. This will increase cost, but in the long run networks have proven to be very profitable by cutting down on day-to-day office expenditures. Before a server can be incorporated into a business, a netwo...

Modern Buddhism Research Paper Example | Topics and Well Written Essays - 1000 words

Modern Buddhism - Research Paper Example Certain fragments of Buddhism became a part of the mainstream, turned into a politically correct element of Hellenic Polytheism of the postmodern age. It’s a wonder, but many forms of the modified Western Buddhism have become the norm: they are re-exported to Asia and, to some extent, change cultures in Buddhist countries. Global Buddhism was the result of western penetration in Asia and western understanding of Asia. Buddhism gradually transformed into a global intellectual and spiritual resource, open to universal use. This paper is focused on the history of Buddhism, its transformation and western variant, spiritual and political leaders. Buddhism is practiced by 6-8% of the world population, which is much inferior to Christianity (about 33%), Islam (about 18%) and Hinduism (approximately 13%). Buddhism is mostly Asian religion: 99 % of Buddhists live in Asia, in the eastern part of it. General periodization of the history of Buddhism includes 4 stages: 1) canonical Buddhis m (from its origin in the 6th millennium BC to the reign of Ashoka Maurya (3 BC)); 2) traditional or historical Buddhism (from Ashoka to the mid / late 19th century); 3) modern or revival Buddhism (from the late 19th century); and, finally, 4) global Buddhism. ... They are well distinguished if contrasted to a dynamic segment. This contrast can be seen on the example of separation of western Buddhist communities into originally born Buddhists and converts. Tension between ethnic groups and neophytes is so obvious that many suggest existence of two branches of Western Buddhism - traditional, passive Buddhism of ethnic diasporas and dynamic, active Western Buddhism of neophytes. Buddhism in Europe was popularized by the Hungarian Tibetologist Alexander Csoma de Koros (1784-1842) and French Indologist Eugene Burnouf (1801-1852). Choma de Koros was just a lone researcher. Burnouf managed to create one of the most powerful Buddhist schools in the world. Burnouf studied Mahayana, translated and published Saddharma Pundarika Sutra in 1852. His main work is Introduction to the History of Indian Buddhism (1844). It contains translations of Sanskrit texts, as well as the first characteristics of Maha-Prajna-Paramita and Lankavatara sutras. He considered that the main benefit of Buddhism study is its contrast with Christianity thanks to which we can better understand the latter. Modern Buddhism became popular and widespread in America thanks to the Beat Generation and the Hippies who happily practiced this peaceful religion. The very combination of words â€Å"Buddhistic fundamentalism† seems irrelevant: compared with the Abrahamic religions, Buddhism has no concept of dogma, orthodoxy and heresy. Buddhism has no ontological dualism of righteousness and sin and, therefore, there is no sharp division into believers and disbelievers, chosen ones and infidels; there is no division of the world into dar-al Islam and Dar al Harb (territory of peace and territory of war). Buddhism does not claim a monopoly on truth. That’s why

Culture and Health Applying Medical Anthropology Essay

Culture and Health Applying Medical Anthropology - Essay Example Examples of risk factors are: smoking, bad sexual practices and bad hygiene, while examples of protective factors are: sexual restrictions such as monogamy. It is due to these risk and protective factors that some cultures are known for some diseases, while some other cultures stand lesser risks of contracting certain types of diseases (Winkelman 20). There are some environmental and social conditions that affect the health of my community, Montclair, New Jersey. One of the environmental conditions that have had a negative impact on New Jersey is traffic congestion. This is due to the increase in the volume of vehicles that ply the Montclair route from time to time. The effect that the increased volume of vehicles in the city has on the health of the residents of the city is that it makes them have climate-related health problems. The emission of greenhouse gases by these vehicles causes air pollution and the effect is that it would alter the balance of the climate in the region and the world at large (Silver 27-29). It has also been observed that the number of smokers in the city have increased rapidly. Smokers stand the risk of contracting heart related diseases and could also get diseases that would affect some vital organs of their body.

Implementation of EMS Essay Example | Topics and Well Written Essays - 1500 words

Implementation of EMS - Essay Example Christopher Sheldon & Mark Yoxon have made seminal contributions in this field and have laid down in a readily intelligible jargon-less manner all that a management needs to know and do to implement an effective EMS. (Sheldon, Christopher & Yoxon, Mark, 1999) International Standards Organisation had first put forward in 1996 ISO 14001 EMS standards which have been further updated in 2004. (International Organisation for Standardisation (ISO), 1996) Though it is accepted worldwide to be the common standard, it has no legal mandate, that is, if a company does not implement these standards, ISO per se has no authority to force its implementation. But governments all over the world have passed laws and issued guidelines (Environmental Protection Department, 1995) urging and ensuring that refineries do indeed follow them. The consumers and end users too are favouring those companies who are actively trying to reduce environmental pollution, so it is becoming increasingly beneficial for oil refineries to implement EMS. But many of those who are actually working on the shop floor are not aware of the extent of pollution an oil refinery causes. The wastewater generated during the refining process teems with both organic and inorganic pollutants so much so that it cannot be directly released into a flowing river or sea without causing an environmental catastrophe of sorts. A lot has been written on how this wastewater needs to be treated and experts are of the opinion it requires both time and a lot of waste land to prepare a wetlands system which consistently reduces the level pollutants in the wastewater generated during refining. (Muhammad, 2006). Consultants the world over feel the entire rank and file of an organisation need to be involved in this process and for that there is the need of assigning this responsibility to a person belonging to senior management to ensure availability of unhindered co-operation from all departments and corporate funds. It is a common trend to call such a person "G reen Manager". (Corporate Environmental Management Section, 1996) . Dow Chemicals Pacific has its Environment, Health and Safety Director as its Green Manager. Marks and Spencer has appointed its Director of Corporate Affairs as its Green Manager. The basic responsibility of a Green Manager includes: Ensuring all employees receive adequate training to implement EMS guidelines at their workplaces Ensuring in gradual reduction of Environmental liability resulting in a better public image and, in some cases, reduced insurance premiums Ensuring cost savings through better monitored consumption of raw materials and power and properly harnessing the benefits of consequent reduced levels of waste management Remaining aware and taking benefit of all governmental incentives available for organisations conforming to environmental guidelines Opening and maintaining channels of communication with all levels of staff to inform the progress and status organisational complicity with environmental legislations and inviting suggestions from them (Welford, R. & Gouldson, A., 1993) The Green

Behaviour Management of Crying Toddler in Dentistry

Behaviour Management of Crying Toddler in Dentistry Management of Sobbing Tot In A Pediatric Dental Office- A Review ABSTRACT The most common way by which child expresses fear and anxiety is by crying at dental office. Proper knowledge and understanding is required to deliver effective dental treatment to a child by the application of various behavioral management techniques. Treating a crying child is one of the most demanding and tiring situation encountered in dentistry. Behavior management in a crying child is a comprehensive continuous methodology targeted to build relationship between child, parent and doctor aimed at eliminating fear and anxiety and ultimately building trust. This article was aimed to review the various reasons for stimulation of cry of child in dental office and behavior techniques employed by the dentist for proper management of the child. Key Words-Anxiety, Behavior Management, Fear INTRODUCTION Behavior management is a comprehensive continous methodology targeted to build relationship between child, parent and doctor aimed at eliminating fear and anxiety and ultimately building trust. As most of the young children do not cooperate during dental procedures, thus a dentist plays a crucial role to forestall a positive dental attitude, to guide the child through their dental experience and to perform quality treatment safely. 1 Children and young adults and indeed all patients, exhibit some form of anxiety or fear when about to receive dental care. Many factors have been proposed as contributory to children’s anxiety about dental procedures which include the dental clinic environment, equipments, past dental treatment experience and the attitude of the dental staff. To address these causative factors, various behavior management strategies are being practiced which including verbal and non- verbal communication, tell show do distraction , presence or absence of parents in the surgery, modeling, audio visual aids , positive reinforcement , visual aids, physical restraints, HOME(Hand over Mouth) technique, sedation, general anesthesia etc. 2 Dental anxietyand fear has been a constant dynamic of the child patient. 2 A child patient tends to be anxious and fearful during dental treatment due to previous traumatic experience in dental office or during hospitalization for other purposes. It is very difficult to carry out any dental procedure if a child is uncooperative in dental office. It is crucial that a dentist must understand and share the feelings of a child and show concern before starting any treatment.3 Treating a crying child is one of the most taxing and difficult job for a dentist due to unanticipated attitude of a child during treatment. Delivery of effective dental treatment in a crying child requires incorporation of various behavior modification techniques. Thus acquisition of skills that allow a dentist to handle such â€Å"uncontrollable† situations in the best possible way is of utmost importance. A dentist should take a child’s cry as an advantage rather than a drawback as crying is a mode of expression of the personality traits, hence should be used as a diagnostic tool.3 Dental fear and anxiety is a dilemma concerning pediatric patients, their parents, and dental professionals. Its prevalence in children and adolescents ranges from five percent to twenty percent. Fearful pediatric patients often tend to be uncooperative during dental visits. This renders treatment difficult or even impossible, causes occupational stress among dental staff, and increase the chance of discord between dental professionals and patients or their parents. Dental fear and anxiety are the main cause of dental avoidance that leads to deterioration of ones oral health and may impair ones psychosocial functioning and quality of life. 4 Dental Fear: Dental fear is defined as an unpleasant emotion caused by the threat of danger, pain, or harm during dental treatment. 5 It is characterized by change in body physiological symptoms due to changes in cardiovascular and respiratory systems. The response of a child usually occurs by a real or imagined threat to his own safety. The patient readies himself in a fight or flight stance to either escape the stimulus or stands and conquer it. Rachman’s model of fear acquisitioning is one of the most accepted theor, which is supported by several studies. This theory has proposed that fear might develop through three pathways: direct conditioning (classical conditioning), vicarious conditioning (modelling), and information/ instruction. The second and third pathways are manifestations of indirect fear acquisition.3 Dental Anxiety: Anxiety is a feeling of worry, nervousness, or unease about something with an uncertain outcome. Dental anxiety is defined as â€Å"an abnormal fear of visiting the dentist for any dental procedure and unjustified anxiety over dental procedures† and may have psychological, cognitive and behavioral consequences. Dental anxiety may be a problem in childhood as it is associated with poor oral health outcomes and an increased dependence on costly specialist dental services. Children who show more anxious behavior have a greater chance of having dental diseases as compared to children who are non-anxious in the dental office. Dentists need to understand the anxiety of the child and implement procedures that enhance a feeling of control which include giving child’s choices, helping within treatment or otherwise manipulating dental objects and acknowledging the child’s experience.4 Due to less communication skills exhibited by children, they are not able to properly express their fears and anxieties. When children cannot manage, they attempt to escape the upcoming event. This ultimately leads to crying of a child which also is a way of a child to show their anxiety and discomfort. 3,4 Different anxieties and fears that children have about visiting the dentist are: Mostly children are anxious during a new experience. There is uncertainty about what is going to happen which increases the child’s restlessness. Past negative experiences associated with medical treatment may be co-related with more anxiousness in dental treatment as well. Previous fearful dental visits have also been related to poor behaviour at subsequent visits. The parents who are unable to contain their own dental anxieties, make the child more conscious. Mass mediaandcartoonsalso contribute to the negative image of dentist which may lead to development of dental fear. Management of Crying child during Dental Treatment Successful treatment of a disruptive child depends partially upon selection of an appropriate behavior management technique. Each child possess different behavior pattern on visiting the dentist. For managing a child in dental office various factors have to be seen like -the type of behavior, the child’s anxiety, age of the child, child rearing techniques, personality variables, parental attitudes toward behavior management techniques, dental treatment to be rendered and the legal implications.6 Behavior management is of children in clinics is an integral part of pediatric dentistry. It is not just the application of individual technique formulated to deal with individuals but rather a comprehensive methodology meant to build a relationship between patient and dental professional. Behavior guidance is based on scientific principles but also requires skills in communication, coaching, tolerance, and active listening. The aim of the behavior management is to instill a positive dental attitude on patient, alleviate fear and anxiety, deliver quality dental care, build a trusting relationship between dentist, child, and parent and create long term interest on patient’s part so as to facilitate ongoing prevention and improved dental health in the future. Since the child may enter the dental office with some fear and anxiety, the first objective of the dentist should be to put the child at his ease and make him realize that this experience is not unusual. It is better to have morning appointments for patients and dentist should be realistic and reasonable to the child. This may help in developing a positive attitude of the child towards the dentist. Parents exert a significant influence on the behavior of their children. Most of the characteristics of the child like behavior, personality, anxiety and reaction to stress are directly influenced by parent’s characteristics. Parents should be educated before their child’s visit as it may be helpful in promoting a positive dental experience. Behavior Guidance is a continuum of interaction involving the dentist, the dental team, the patient and the parent directed towards communication and education which ultimately builds trust and allays fear and anxiety. Both non pharmacological and pharmacological behavior guidance techniques may be used by dental health care providers in providing oral health care for infants, children, adoles ­cents, and persons with special health care needs. Some of the behavior modifications techniques include:- Communication and communicative guidance First objective in successful management of a crying child is to establish communication. By involving the child in communication, the dentist not only learns about the patient but also helps in relaxing the patient. The fear and anxiety of the child demands that each step should be explained. Appropriate use of commands may help the child develop a positive attitude toward oral health Distraction Distraction is a newer method of behavior management of diverting the child’s attention from sounds or sight of dental treatment, thereby reducing anxiety. Audio or Audiovisual distraction will help in eliminating dental sounds and sight of the dental treatment, hence helping in gaining control of the child. Voice control Another modification of behavior modification in crying child is controlled alteration of voice volume, tone, or pace to influence and direct the crying child’s behavior. It helps the dentist to gain the patient’s attention and compliance and to avert negative behavior. Positive reinforcement Positive reinforcement is an effective technique to reward desired behaviors and, thus, strengthen the recurrence of those behaviors. If a child stops crying or show good behavior he should be rewarded with tokens or toys. Tell-show-do Tell-show-do technique can help in modifying the behavior of a crying child. It is the cornerstone of behavior management given by Addleston in 1959. The technique involves the dentist telling the child what is going to be done in words the child can understand. Second, the dentist demonstrates the child exactly how the procedure will be conducted and then, without deviating from the explanation and demonstration, completion of the procedure. Conscious Sedation Nitrous oxide/oxygen inhalation helps in providing a minimally depressed level of consciousness which helps in reducing anxiety and enhancing effective communication in a crying child. Its onset of action is rapid and the child responds appropriately to physical stimulation and verbal commands. The effects are reversible and recovery is rapid and complete. But before giving conscious sedation, proper diagnosis and treatment planning must be done. 6 Other techniques include hand-over-mouth exercise (HOME) and medical immobilization. The behaviors of the dentist and dental staff members play an important role in behavior guidance of the pediatric patient. Successful behavior management enables the oral health team to perform quality treatment safely and efficiently and to nurture a positive dental attitude in the child. 6 Knowing that pain is not the only reason for a child to cry during dental treatment will help parents and dentists to understand why a child’s behavior is managed a certain way. As the children learn to cope with the dental situation, the crying usually eases up. The learning process varies in every child. The role of the pediatric dentist is to help the child to get through his dental experiences so that the child may develop a positive attitude towards dentistry. CONCLUSION The most common emotional upsets exhibited during dental treatment are anxiety and fear and the most common way a child expresses fear is by crying at the dental ofà ¯Ã‚ ¬Ã‚ ce. The pediatric dentist can use an appropriate behavior management technique to make the child cooperative throughout the dental procedure and can help the child to develop a positive attitude towards dentistry. 1

Discipleship :: Papers

Discipleship In this essay I am going to find out about Jesus' disciples, how he choose them, who they were, what sacrifices and what a disciples job is, in addition to this whether it is possible to be a disciple in the modern day. According to the Oxford Dictionary a disciple is a "follower of a leader/teacher. The first four disciples that Jesus choose were: Simon, Andrew, James and John. The story of Jesus picking them is in Mk 1: 14-20. " Jesus went to Galilee, proclaiming the good news of God "The time has come" he said, "The Kingdom of God is near. Repent and believe the good news" "As Jesus walked beside the Sea of Galilee, proclaiming the good news of God, he saw Simon and his brother Andrew casting a net into the sea, as they were fishermen. "Come follow me," Jesus said "and I will make you fishers of men." At once they left their nets and followed him. " When he had gone a little farther, he saw James and his brother John in a boat, preparing their nets. Without delay he called them, and they left their father Zebedee in the boat with the hired men and followed him." Another story that shows an example of Jesus appointing his disciples is shown in Mk 3 13:19. "Jesus went up on a mountainside and called to him those he wanted and they came to him. He appointed twelve and designated them as apostles, that they might be with him and that he might send them out to preach and to have the authority to drive out demons. These are the twelve he appointed; Simon (to whom he gave the name Peter); James son of Zebedee and his brother John (to them he gave the name Boanerges, meaning the Sons of Thunder); Andrew, Philip, Bartholomew, Matthew, Thomas, James Son of Alphaeus, Thaddaeus, Simon the Zealot and Judas Iscariot, who betrayed him." In both these stories not one man even hesitated about giving everything they had